Portfolio
Marketing Consultant | Medical Writer | Content Creator
PocDoc
Medical Devices
PocDoc is a Cambridge-based HealthTech startup that has raised over £5 million in seed funding and specializes in Personal Diagnostics. The company has garnered multiple awards, including three Innovate UK and a MedTech Breakthrough Award, and has formed key partnerships with NHS Digital, National Pharmacy Association and PATH for digital COVID-19 and polio testing.
My Role
- Managed marketing collaborations with the National Pharmacy Association and boosted the brand’s collaboration visibility throughout UK pharmacies.
- Aided the successful relaunch of our company website, personally using the in-house Content Management System.
- Curated medically accurate content and press releases for our company blog, LinkedIn, social media platforms and main website.
- Reported directly to the CEO, Steve Roest and co-founder Kiran Roest of PocDoc.
Podcast Manager
HealthTech Hour
HealthTech Podcast
HealthTech Hour is the biggest LIVE HealthTech radio show in the UK. LIVE, every Tuesday at 1pm on UK Health Radio, hosted by Steve Roest, then syndicated out on all major streaming services (Spotify, Audible, Apple and A-Cast).
My Role
- Reviewed and analyzed interviews from the LIVE Healthtech shows to extract key insights, highlights and collaborators.
- Produced video clips focusing on specific topics from the podcast on all platforms, enhancing content accessibility for our audience.
- Managed and curated content for HealthTech Hour’s social media channels.
- Directly reported with host and CEO Steve Roest to ensure content relevance and agreements with collaborators.
Founder's Associate | Content Creator
Mara Health
Healthcare Consulting
Mara Health acts as a bridge between start-ups and growth stage companies in the health tech and digital health space, connecting them with their important stakeholders including customers, clinicians and healthcare organisations.
My Role
- Served as a medical consultant, guiding healthcare companies’ outreach strategies to medical communities.
- Medically advised, ensuring healthcare companies’ content and communications were medically accurate and compliant with industry standards.
- Managed and strategized branding and content for Mara Health’s social media platforms, and website amplifying our digital presence.
- Curated medical articles and content, ensuring medical accurate for targeting specific audiences .
- Spearheaded LinkedIn outreach initiatives targeting B2B clients, leading to significant growth in our professional network.
Project Manager | Medical Writer | Content Creator
Premier Optical Ltd.
Optical Store and Ophthalmologist Practice
Premier Optical is a full-service ophthalmologist office located in Kingston, Jamaica. We offer comprehensive eye care and a wide range of eyewear. The team comprises top-tier ophthalmologists, opticians, eye-glasses, and surgical technicians.
My Role
- Created successful radio campaigns, physical event and social media campaigns aimed at brand awareness.
- Helped to restructure the physical location and manage patient operations after an unfortunate fire causing $200 million dollars JMD in damage in 2022.
- Achieved over 300% customer acquisition growth through marketing campaigns and designing the new company website.
- Recruited and managed staff for secretarial positions, optical technicians, graphic designers and social media managers.
Project Manager | Medical Writer | Content Creator
Dr. Man Gue Chin
Ophthalmologist Practice and Optical Store
Dr. Man-Gue Chin is a trusted and licensed Ophthalmologist in Kingston Jamaica with over 30 years of experience in professional eye care services.
My Role
- Created and designed website, social media platforms and content resulting in proper SEO ranking on Google.
- Sourced wholesale eyeglasses and products within allocated monthly budget
- Responsible for writing medical articles in addition to making related social media content optimized for SEO for local target audiences.
Founder
Jamaica Badminton Academy
Sporting Academy / Sporting Good Resale
The Jamaica Badminton Academy is the most prominent badminton academy in Jamaica. We provide the ultimate sporting experience for all ages. Our goal is to make badminton accessible to everyone, regardless of experience level, and we take pride in being 100% beginner-friendly
My Role
- Created the largest badminton academy in Kingston, Jamaica which facilitated over 500+ students during my final year of medical school.
- Managed a team of coaching professionals to deliver high-quality badminton programs to 10+ Preparatory and High schools.
- Managed performance, budgets and marketing campaigns while initially personally creating all website design and social media content.
- Collaborated with a German Badminton Supplier, Oliver Brand, to become Kingston, Jamaica’s largest local distributor of badminton supplies.
MSC Management
Loughborough University
School of Business and Economics | Loughborough University
Please see examples of my work below:
Brand Management, Operations Management , Informations Systems and Management, Personal Development and Employability